Marina, founder of SENTA

About

Marina is a beauty expert, entrepreneur, international beauty trainer and the woman behind SENTA.

Born in Kazakhstan, raised in Belgium and now based in Dubai, her identity has been shaped by different cultures, perspectives and expressions of beauty. After eighteen years in Belgium and travel to more than eighty countries, Marina developed a distinctly international understanding of women, beauty and style.

Her aesthetic is deeply influenced by Europe: sophisticated, refined and timeless, yet effortless. Her years in Dubai added another dimension — an appreciation for confidence, femininity and the power of a strong presence.

Marina has worked in the beauty industry for more than fifteen years, including over twelve years in the UAE. As an international trainer and beauty professional, she has worked closely with women of different ages, cultures and backgrounds. That taught her that beauty is never one universal standard. It is personal, emotional and closely connected to how a woman feels about herself.

Through her public platform, Milessenta, Marina has built an international community of women who connect with her honesty, femininity, strength and unmistakable personal style. SENTA is the beauty brand born from that world, and Marina is not simply the face of it. She is its founder and the woman behind every creative decision — from the shades and formulas to the textures, packaging and final presentation.

Why Marina created SENTA

After more than fifteen years in the industry, Marina knew that women did not necessarily need more makeup. They needed better-chosen products: beautiful essentials that feel effortless, perform properly and become part of everyday life.

The idea began with one deceptively simple problem — finding the perfect lip combination. A lip pencil may have a beautiful colour but feel too dry. A comfortable lip product may look elegant on its own and clash with the pencil beneath it. A shade that flatters in natural light can look completely different in photographs.

Marina wanted the two products built as one system, with shades, textures and finishes developed to work together from the very beginning. That vision became SENTA.

The name

SENTA is Marina's own beauty brand. The name is feminine, distinctive and easy to remember internationally. It stands for softness without weakness, elegance without excess, and a quiet confidence that does not need to ask for attention.

The signature by Milessenta connects the brand to the identity her audience already knows, but SENTA stands as its own house. It is not a licensed name and not a temporary influencer collaboration: Marina is personally involved in the shades, formulas, textures, packaging and creative direction.

The first collection

SENTA begins with two essentials — the Sculpt Lip Pencil and the Peptide Lip Butter. Both come in three carefully selected shades and were developed to be worn together. The pencil shapes and defines, the butter adds softness, comfort and a luminous finish.

The colours were made for real life: natural light, photographs, ordinary days and the evenings when a woman wants to feel more polished. Each shade is designed to enhance rather than disguise. The products work separately, but together they make the complete SENTA lip.

Where it is made

SENTA products are manufactured under contract in Turkey, a country with a long-established cosmetics industry and extensive experience producing colour cosmetics for international markets. Marina works closely with the manufacturing team throughout development — shade selection, formula refinement, packaging and final production.

The complete ingredient list for each product will be published on its own page and printed on the carton. Manufacturing certifications and quality documentation will be confirmed before the collection is released.

Nothing is rushed. Nothing is published before it has been verified. And nothing carries the SENTA name until Marina is confident in the result.

Our philosophy

SENTA believes makeup should enhance a woman's presence without hiding the woman herself. Beauty does not need to be complicated, aggressive or excessive. Sometimes the right colour, the right texture and a beautiful finish are enough to change how a woman carries herself.

SENTA does not make medical promises. These are cosmetics, and we describe them honestly: every claim reflects what the product is genuinely formulated and documented to do. For SENTA, luxury is not about having more. It is about choosing beautifully.

A personal note from Marina

I created SENTA because I understand how much one small beauty ritual can change the way a woman feels.

My life has taken me from Kazakhstan to Belgium, Dubai and more than eighty countries. I have spent over fifteen years in the beauty industry, working with women from completely different cultures and backgrounds. Yet wherever I travelled, I noticed the same thing: every woman wants to feel beautiful, but she still wants to feel like herself.

I did not want to create products simply to put my name on them. I wanted something I would genuinely use — products I would keep in my own handbag, wear in my own life and confidently recommend to the women who have trusted me for years.

I have been personally involved in every decision behind SENTA: the shades, textures, formulas, packaging and the way the brand makes a woman feel. It is feminine, but never fragile. It is soft, but it has presence. It reflects everything I have learned about beauty, women and confidence.

This is my brand, my vision, and only the beginning. Welcome to SENTA.

Soft lips. Strong presence.